Based on Jefferson's work with many different SMBs, this upcoming paper introduces a practical framework to help small and mid-sized businesses cut through the hype and find real, sustainable value with AI. Built around five common “locks” that block progress—ranging from unclear goals to brittle workflows—it offers a diagnostic tool for leaders to pinpoint where they’re stuck and how to move forward. Whether you’re just exploring AI or knee-deep in experimentation, this framework will help you derisk the process and focus on what actually drives results.